Facebook Image Sizes: Posts, Covers, Stories and Profile Photos

Facebook image formats and placements at a glance

Facebook displays images across personal profiles, business Pages, social feeds, Stories, groups, events and shared website previews. The best dimensions depend on the placement, and the final visible crop can change between desktop and mobile.

Some figures are practical production recommendations rather than universal upload requirements. Check the relevant Facebook preview because product layouts and display behaviour can change.

Facebook profile photo dimensions

Facebook's Page guidance identifies 320 × 320px as a suitable square profile image. Using a larger square source can also be helpful when preparing a cleaner brand asset or a detailed personal photograph.

Our social image tool uses a 1080 × 1080px Facebook profile preset as a practical high-resolution source. This does not mean Facebook requires an image that large, but it provides room to prepare a clean logo or portrait before the platform resizes it.

• Keep faces and logos in the centre of the square artwork.
• Allow padding because Facebook displays profile images in a circular frame.
• Avoid tiny slogans or detailed text that becomes unreadable at smaller display sizes.
• Use a simple PNG for crisp logos or an optimised JPG for portraits.

Personal profile and business Page cover photo sizes

A commonly used Facebook personal or business cover design measures 851 × 315px. Facebook can present the same cover in a wider desktop frame and a differently cropped mobile layout.

The ImageOptimise Facebook cover preset uses 1640 × 624px, a larger practical canvas based on a wide desktop-style cover. This provides additional image detail, but the final mobile crop must still be checked.

Facebook feed post dimensions and aspect ratios

Facebook accepts several useful image shapes, and there is no single ideal ratio for every ordinary post. Choose the shape that supports the subject, message and expected viewing experience.

Portrait artwork uses more vertical space on a phone, while square posts are convenient when reusing creative across several networks. Avoid stretching an image simply to force it into a preferred frame.

Facebook Story dimensions and safe areas

Prepare a Facebook Story at 1080 × 1920px using a full-screen 9:16 aspect ratio. This vertical format also makes it easier to adapt relevant artwork for Instagram Stories.

Keep important content away from the top and bottom of the design because account information, navigation controls, stickers and interactive elements can overlap the artwork. Safe areas vary by placement and interface, so avoid promising that one fixed pixel buffer will always work.

Compare the related Instagram image sizes guide when preparing campaigns across both Meta platforms.

Facebook event cover image dimensions

A practical high-resolution Facebook event cover size is 1920 × 1005px, using an approximately 1.91:1 ratio. A smaller 1200 × 628px layout can also be useful when preparing a related event promotion or preview.

Facebook's event help documentation notes that the cover size cannot be edited after the image has been added, making it sensible to prepare the image correctly before publishing.

• Keep the event name readable on mobile.
• Place dates, locations and essential details away from the outer edges.
• Avoid relying on tiny lettering embedded in the image.
• Prepare separate versions when the same event artwork is used for Stories or square social posts.

For a custom 1920 × 1005px export, use the image resizing tool and enter the required dimensions.

Facebook group cover image dimensions

Facebook group covers use a different shape from ordinary profile or business Page covers. A practical group banner measures 1640 × 856px, approximately 1.91:1.

Desktop and mobile views may not show identical parts of the cover. Keep the group name, community identity and important messaging in the central composition.

Facebook website link previews and Open Graph images

A practical Facebook link-preview image measures 1200 × 630px. This wide format is commonly used when a website article, landing page or product page is shared on Facebook.

The preview depends on the website's Open Graph metadata rather than an image manually added to an unrelated Facebook post:

<meta property="og:title" content="Your article title">
<meta property="og:description" content="A useful page summary">
<meta property="og:image" content="https://example.com/facebook-preview.jpg">
<meta property="og:url" content="https://example.com/article/">

The selected image must be publicly accessible. Compare the LinkedIn image sizes guide if the same website article will also be shared on LinkedIn.

Facebook advertising image considerations

Paid advertising specifications vary according to the selected placement. A feed image, Stories placement, carousel card or vertical Reels promotion may need different dimensions even when all belong to the same campaign.

• Use square 1:1 artwork as a practical starting point for many feed or carousel layouts.
• Consider portrait 4:5 artwork for mobile-oriented feed creative.
• Prepare vertical 9:16 images for suitable Stories and Reels placements.
• Review the current placement specifications inside Meta Ads Manager.
• Keep essential wording and branding inside the visible creative safe area.

Meta's Reels guidance emphasises vertical 9:16 creative and protecting key messages from interface overlays. Paid placement recommendations should not be presented as universal rules for every organic Facebook post.

Desktop versus mobile Facebook image cropping

Facebook can display the same cover photo using different visible areas across desktop and mobile. A message that appears comfortably positioned on a wide desktop header can therefore move too close to the edge or disappear on a phone.

JPG, PNG and Facebook image quality

JPG is normally suitable for photographs, portraits, detailed event images and natural scenes. PNG is often more effective for logos, screenshots and graphics containing sharp lettering or simple colour blocks.

• Start with a clear source and resize to the intended destination before uploading.
• Avoid repeatedly saving a JPG at aggressive compression settings.
• Use enough contrast for text to remain readable on smaller screens.
• Review gradients, facial details and logo edges before publishing.
• Do not assume an unnecessarily large file will produce a better Facebook result.

Common Facebook image sizing and upload mistakes

• Using a Page cover for a group banner: the required shapes are different.
• Placing important wording at the edge: responsive crops can hide the message on mobile.
• Forgetting the circular profile image: logos positioned in the corners may be cut off.
• Using the same asset for every placement: a Story and a landscape website preview need different proportions.
• Uploading a low-resolution screenshot: enlarging a small original can produce blurry artwork.
• Overcompressing photographs: strong compression can soften faces and produce visible image artefacts.
• Ignoring website metadata: an attractive image cannot become a link preview unless Facebook can discover it.
• Treating advertising specifications as organic rules: always distinguish placement-specific ad requirements from ordinary social posts.

Frequently asked questions about Facebook image sizes

Official Facebook and Meta image guidance

Facebook product layouts and advertising requirements can change. The following official resources informed this guide reviewed on 23 August 2026:

• Facebook Help Centre: Page profile picture and cover photo dimensions
• Facebook Help Centre: add or change a Facebook group cover photo
• Facebook Help Centre: add a cover photo to a Facebook event
• Facebook Help Centre: share a website link from a Facebook Page
• Meta for Business: Reels placements and creative safe zones

ImageOptimise is an independent image preparation service. It is not affiliated with, endorsed by or officially connected to Facebook or Meta.