The practical answer: use 400 × 400px for profile and company logo images, 1584 × 396px for a personal banner and 1512 × 256px for the current company Page cover.
Prepare article covers at 1920 × 1080px and link-preview images at 1200 × 627px. Always check how the image appears on both desktop and mobile.
LinkedIn image formats and placements at a glance
LinkedIn uses different image dimensions for personal profiles, company Pages, feed posts, long-form articles and website previews. An image that works well for a profile banner will not necessarily fit a company cover or article header.
| Image placement | Recommended dimensions | Aspect ratio | Guidance type |
|---|---|---|---|
| Personal profile photo | 400 × 400px | 1:1 | LinkedIn minimum |
| Personal profile banner | 1584 × 396px | 4:1 | LinkedIn recommendation |
| Company Page logo | 400 × 400px | 1:1 | LinkedIn recommendation |
| Company Page cover | 1512 × 256px | Approximately 5.9:1 | Current LinkedIn Help Centre |
| Square feed image | 1080 × 1080px | 1:1 | Practical design preset |
| Portrait feed image | 1080 × 1350px | 4:5 | Practical design preset |
| Article cover | 1920 × 1080px | 16:9 | LinkedIn recommendation |
| Website link preview | 1200 × 627px | 1.91:1 | LinkedIn recommendation |
The distinction matters: profile, Page, article and link-preview dimensions are supported by LinkedIn documentation, while 1080px feed layouts are practical production presets rather than one universal LinkedIn rule for every organic post.
LinkedIn profile photo dimensions
LinkedIn identifies 400 × 400px as the minimum profile photo size. Personal profile images can be JPG or PNG files up to 8MB, and LinkedIn allows larger source dimensions when appropriate.
Although the uploaded file is square, the visible profile photo commonly appears inside a circular frame. Keep the subject centred and avoid placing essential details near the corners.
- Start with a clear square image of at least 400 × 400px.
- Use a professional headshot with enough space around the face.
- Check that the circular crop does not remove the top of the head or important facial details.
- Avoid tiny text, complicated logos or busy backgrounds that become unclear at small sizes.
LinkedIn company Page logo and cover image dimensions
LinkedIn recommends a 400 × 400px company logo, with a minimum accepted size of 268 × 268px. Its current main Help Centre lists 1512 × 256px for the company Page cover.
Company Page branding images must be PNG or JPEG files and should not exceed 3MB. These requirements are different from personal profile uploads, which have their own file-size guidance.
Why you may see different dimensions: an older LinkedIn Recruiter help article still lists 4200 × 700px for a company Page cover. The more recently updated main LinkedIn Help Centre lists 1512 × 256px, so this guide and our resizing preset follow the newer Page documentation.
- Check the company logo on both light and dark backgrounds.
- Keep important cover-image content away from the edges and lower-right corner.
- Limit the amount of small text within the cover artwork.
- Use a properly sized original rather than enlarging a low-resolution logo or banner.
Recommended LinkedIn post image dimensions and aspect ratios
Feed posts can use different shapes depending on the artwork, campaign objective and expected mobile viewing experience. The following sizes are useful design presets, not a claim that LinkedIn requires a single fixed resolution for every organic image post.
| Post format | Practical dimensions | Aspect ratio | Best use |
|---|---|---|---|
| Square post | 1080 × 1080px | 1:1 | Announcements, quotes and reusable brand graphics |
| Portrait post | 1080 × 1350px | 4:5 | Mobile-friendly creative, infographics and campaign artwork |
| Landscape post | 1200 × 627px | 1.91:1 | Website previews, horizontal visuals and Page updates |
| Presentation graphic | 1920 × 1080px | 16:9 | Wide artwork that remains readable when reduced |
Square images are easy to reuse across several platforms. Portrait 4:5 artwork can make better use of vertical mobile space, while landscape images are often suitable for website previews and horizontal graphics.
Avoid claiming that a particular aspect ratio will always increase engagement. Results depend on the creative, audience, message and context.
LinkedIn article covers and link-preview image sizes
Article cover images
LinkedIn states that 1920 × 1080px is the optimal cover image size for an article. The cover is cropped to a 16:9 ratio, so maintain enough space around faces, logos and headlines.
LinkedIn identifies JPEG, JPG, PNG and WEBP as supported article cover formats. This is broader than the JPG and PNG requirements used for personal profile and company Page images.
Website and link previews
For shared website content, LinkedIn recommends 1200 × 627px at a 1.91:1 aspect ratio. Its website-sharing documentation identifies a maximum sharing-image file size of 5MB.
Website owners should also provide appropriate Open Graph metadata so LinkedIn can identify the intended preview image:
<meta property="og:title" content="Your article title">
<meta property="og:description" content="A clear summary of the page">
<meta property="og:image" content="https://example.com/linkedin-preview.jpg">
<meta property="og:url" content="https://example.com/article/">The image must be publicly accessible. If LinkedIn cannot retrieve it, a correctly sized file may still fail to appear in the final preview.
Desktop versus mobile display considerations
LinkedIn content does not appear identically across desktop browsers, tablets and mobile applications. Covers can be adjusted to fit the available screen, while text that appears readable on a desktop design can become too small on a phone.
Profile and company covers
Keep important words and focal points away from the edges. Check whether the profile photo, interface elements or device crop hide the main message.
Feed graphics and article images
Use fewer words, larger lettering and clear contrast. Review the image at a small mobile display size before publishing.
LinkedIn notes that certain Page-post link images on mobile may appear in full with subtle padding rather than being cropped. Other placements, especially cover images, can still be trimmed to fit different screens.
There is no single universal safe-zone measurement for every LinkedIn placement. Inspect the actual preview and keep essential details in the central visual area.
JPG versus PNG and LinkedIn image quality recommendations
Select the output format based on the type of image rather than using the same format for every asset.
JPG for photographs
JPG is usually effective for professional headshots, lifestyle photography, event images and detailed photographic banners. It can maintain good visible quality with a smaller file size.
PNG for crisp graphics
PNG can be useful for brand logos, simple illustrations, screenshots and artwork containing sharp lettering or clean edges.
LinkedIn's Page guidance specifically suggests a high-resolution JPEG for strong image resolution, while also accepting PNG for Page branding. Review the actual output because the best format can vary by content.
- Use 8MB as the personal profile image maximum stated in LinkedIn's profile help article.
- Use 3MB as the maximum for LinkedIn Page and Career Page branding images.
- Use 5MB as the maximum for the website-sharing image described in LinkedIn's sharing documentation.
- Choose the correct dimensions before compression so you do not upload unnecessary pixel data.
- Check logos against both dark and light backgrounds.
Common LinkedIn image cropping and readability mistakes
- Using personal banner dimensions for a company cover: 1584 × 396px and 1512 × 256px are different placements.
- Following outdated company cover specifications: check the latest main LinkedIn Help Centre before preparing a Page cover.
- Putting important details near banner edges: the visible area can change across devices.
- Forgetting the circular profile crop: corners of a square profile photo may not remain visible.
- Stretching an image into the wrong ratio: crop proportionally or use a suitable background instead.
- Adding too much small text: long headlines can become unreadable in a mobile feed.
- Uploading an oversized photograph: large source files do not guarantee a better final appearance.
- Ignoring colour contrast: logos and text should remain clear on light and dark surfaces.
- Confusing link previews with ordinary feed images: a shared website image depends on both its dimensions and valid Open Graph metadata.
Frequently asked questions about LinkedIn image sizes
What is the recommended LinkedIn profile picture size?
LinkedIn specifies a minimum profile image size of 400 x 400 pixels and accepts PNG or JPG images up to 8MB. A square image works best because the profile photo is displayed within a circular crop.
What size should a personal LinkedIn banner be?
LinkedIn recommends 1584 x 396 pixels for a personal profile background photo. Keep important details near the centre and allow room for the profile photo overlay.
What is the current LinkedIn company page cover image size?
LinkedIn currently lists 1512 x 256 pixels for a LinkedIn Page cover image in its main Help Centre. Some older official product documentation still shows 4200 x 700 pixels, so check the latest Page specifications before uploading.
What size should a LinkedIn company logo be?
LinkedIn recommends a 400 x 400 pixel company Page logo, with a minimum size of 268 x 268 pixels. Company Page branding images should be PNG or JPEG files no larger than 3MB.
What is a practical LinkedIn post image size?
Useful design presets include 1080 x 1080 pixels for a square post, 1080 x 1350 pixels for a portrait post and 1200 x 627 pixels for a landscape or link-preview image. These are practical artwork sizes rather than a single universal requirement for every organic post.
What size should a LinkedIn article cover image be?
LinkedIn identifies 1920 x 1080 pixels as the optimal article cover image size. Article cover images are cropped to a 16:9 aspect ratio, so keep important details inside the visible central area.
What is the recommended LinkedIn link-preview image size?
LinkedIn recommends 1200 x 627 pixels and a 1.91:1 aspect ratio for website sharing and custom Page-post link images. The website should expose a valid og:image tag so LinkedIn can retrieve the correct preview image.
Is PNG or JPG better for LinkedIn?
JPG is normally suitable for professional photographs, lifestyle images and detailed banners. PNG can be better for logos, sharp typography and graphics with clean edges. LinkedIn supports both formats for personal profiles and company Page branding.
Why does my LinkedIn banner appear cropped on mobile?
LinkedIn can adjust cover images to fit different screen sizes, which may trim edges or change the visible composition. Keep essential text, faces and logos away from the outer edges and check the final appearance on both desktop and mobile.
Is ImageOptimise affiliated with LinkedIn?
No. ImageOptimise is an independent image preparation service and is not affiliated with, endorsed by or officially connected to LinkedIn.
Official LinkedIn image documentation
Image dimensions and product guidance can change. These official LinkedIn Help Centre articles were reviewed on 23 August 2026:
- LinkedIn profile photo and background image specifications
- LinkedIn Page and Career Page image specifications
- LinkedIn article cover image requirements
- LinkedIn website sharing and link-preview image requirements
ImageOptimise is an independent image preparation service. It is not affiliated with, endorsed by or officially connected to LinkedIn.
Prepare LinkedIn images that fit correctly
Start with the intended placement, choose the correct dimensions, protect the main subject from cropping and optimise the finished image before publishing.