Made for email marketing teams

Optimise email images for every inbox

Prepare sharp, lightweight campaign images for desktop, mobile and high-density screens. Choose a practical email layout, preview light and dark backgrounds, and download compatible JPG or PNG files without uploading your images.

20+campaign presets2xRetina-ready output0image uploads
Designed for real campaigns

One image workflow for desktop and mobile

Prepare newsletters, promotions, brand graphics and product images with practical email delivery in mind.

Desktop email layouts

Choose familiar 600px layouts, wider 640px templates or 660px email builder content.

Mobile-first images

Prepare assets for 320px, 360px, 375px, 390px and 414px mobile layouts.

High-density displays

Generate 1x, 1.5x or 2x image files while keeping the intended email display width.

Light and dark previews

Inspect the finished image on light and dark surfaces before adding it to your campaign.

Campaign images in three steps

Choose, optimise and add to your email

Each image is resized and encoded automatically inside the current browser tab.

01

Choose the email placement

Select a desktop, mobile, logo, product or custom preset and choose the output density.

02

Add your campaign images

Drop up to 25 JPEG, PNG, WebP or SVG files. Every image is processed immediately.

03

Preview and download

Check light and dark backgrounds, download your results and copy practical email image HTML.

Built for email compatibility

Use JPG for photographs and PNG for graphics

Email-safe output avoids relying on newer formats that are not consistently supported in older email applications.

AUTO

Automatic email output

Photographs become JPG while PNG graphics and SVG logos create compatible PNG files.

JPG

JPG campaign photographs

Progressive MozJPEG creates efficient photographs with broad email application support.

PNG

PNG logos and artwork

Lossless PNG is suitable for brand graphics, readable text and transparent artwork.

SVG

Safe vector logo input

SVG files are checked and rasterised to email-friendly JPG or PNG output.

Sharp where it matters

Choose the right pixel density without stretching

A 600px email image can be delivered as a 1200px file and displayed at 600px. This 2x approach improves clarity on high-density desktop and mobile screens without changing the intended layout.

Fill and crop covers the selected frame while preserving the source proportions. Fit whole image keeps every part of the artwork visible and places it on your chosen background colour.

A light or dark preview is a helpful visual check, not a complete simulation of Gmail, Apple Mail or Outlook. Email applications and recipient settings can still change surrounding colours.
Current optimiser safeguards

Desktop and mobile display dimensions remain explicit.

1x, 1.5x and 2x output sizes are calculated correctly.

Photographs and graphics use compatible email formats.

A source image is never stretched out of proportion.

Small sources are flagged when a larger output is requested.

Made for email marketers

Prepare every important campaign image

Create practical assets for newsletters, automated flows, promotions and customer communications.

Newsletter hero images

Create 600px or 660px full-width images for editorial newsletters and announcements.

Promotional banners

Build lightweight campaign headers and seasonal offer graphics.

Mobile email content

Prepare narrower image variants for mobile-first email designs.

Product grids

Create consistent two-column and three-column product or category images.

Email logos and signatures

Export sharp brand marks and smaller graphics that remain clear at display size.

Outlook-friendly templates

Copy image HTML with an explicit width and responsive inline styles.

Keep campaign assets private

Your email images stay in your browser

Campaign photographs, product artwork and brand assets are decoded, resized and encoded locally. Image data and filenames are not sent to an ImageOptimise image-processing server.

  • No registration or image upload is required.
  • Each browser tab keeps its own separate batch.
  • Other users and devices cannot access your campaign assets.
  • Clear the batch or close the tab to release the temporary session.
Read our privacy approach
Email image questions

Clear answers for email marketing teams

Useful guidance on campaign dimensions, image formats, Retina output and inbox compatibility.

What width should an email image be?

There is no single universal width. Many established email templates use a 600px content column, wider layouts can use 640px, and the newer Mailchimp email builder recommends images that are at least 660px wide.

What image sizes work for mobile email?

Common mobile email layouts include 320px, 360px, 375px, 390px and 414px. A responsive desktop image can also scale down inside a mobile layout when its email HTML is configured correctly.

What does 2x Retina output mean?

The downloaded file has twice the pixel width and height of its intended display size. For example, an image shown at 600 by 300 pixels can be delivered as a 1200 by 600 pixel file for sharper high-density screens.

Is Retina image optimisation only for iPhones?

No. High-density displays exist across Apple, Android and desktop devices. The 1x, 1.5x and 2x options describe image pixel density rather than one operating system.

Which image format is safest for email?

JPG is a practical choice for photographs and PNG is a practical choice for logos, graphics and transparency. WebP and SVG can be uploaded as source artwork, but this tool creates JPG or PNG because email application support is more consistent.

Will this fix every Outlook or dark mode issue?

No tool can guarantee identical appearance in every email application. The preview helps you check light and dark backgrounds, while the optional image HTML includes an explicit display width and responsive inline styles that are useful for many Outlook and mobile workflows.

Does Gmail clip emails because an image is larger than 102KB?

No. Gmail clipping is associated with the size of the email HTML itself, not the file size of separately hosted images. Smaller image files still matter because they can improve loading speed and reduce data usage.

Can I upload an SVG company logo?

Yes. SVG files are sanitised and converted into email-friendly PNG or JPG artwork at the selected display size and pixel density.

Can I optimise several email images together?

Yes. Process up to 25 images in one batch, with a maximum source size of 25MB per image. Download each result separately or collect the finished images in one ZIP file.

Does this tool support animated GIF files?

Not in the current release. Animated GIF preparation needs a separate workflow to preserve animation and account for older email applications that display only the first frame.

Ready for your next send

Prepare your next email campaign image

Choose a practical layout and optimise privately inside your browser.

Optimise email images